Gustav Ehlert GmbH & Co. KG
Data protection
1. ACCESS DATA AND HOSTING
1.1. Access data
You can visit our website without giving any personal information. Each time a website is called up, the web server only automatically saves a so-called server log file, which contains the following data:
Your IP address
The website you came from
Websites that you access via our website
The pages you click on or the name of the requested file
Time of the page view
Name of your internet service provider
Your browser type and version
The operating system of your device
The date and duration of the visit
These access data are evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. According to Art. 6 Para. 1 p. 1 lit. f GDPR to safeguard our predominantly legitimate interests in the correct presentation of our offer.
All access data will be deleted no later than 30 days after the end of your visit to the website.
1.2. THIRD PARTY HOSTING SERVICES
As part of processing on our behalf, a third-party provider provides us with the services for hosting and displaying the website. This serves to safeguard our legitimate interests, which are predominant in the context of a weighing up of interests, in a correct presentation of our offer. All data that are collected when using this website are processed on its servers. Processing on other servers only takes place within the scope explained here. Our service provider is located within a country of the European Union or the European Economic Area.
USE OF COOKIES AND OTHER TECHNOLOGIES FOR WEB ANALYSIS AND ADVERTISING PURPOSES
In order to make visiting our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. This serves to safeguard our predominantly legitimate interests in an optimized presentation of our offer in accordance with Art. 6 Para. 1 p. 1 lit. f GDPR. Cookies are small text files that are automatically saved on your device. Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser the next time you visit (persistent cookies). The duration of the storage can be found in the overview in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of every browser, which explains how you can change your cookie settings. You can find these for the respective browser under the following links:
Internet Explorer™: windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Safari™: support.apple.com/guide/safari/manage-cookies-sfri11471/mac
Firefox™: support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
If you do not accept cookies, the functionality of our website may be restricted.
Insofar as you have given your consent in accordance with Art. 6 Para. 1 p. 1 lit. a GDPR, we use the following cookies and other third-party technologies on our website. After the purpose and end of the use of the respective technology by us, the data collected in this context will be deleted. You can revoke your consent at any time with future effect. You can find more information about your cancellation options in the section “Cookies and other technologies”. For more information, including how we work with each vendor, see each technology. If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this data protection declaration.
2.1 USE OF GOOGLE SERVICES
We use the following technologies from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google technologies about your use of our website is usually transmitted to and stored on a server operated by Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected using Google technologies, it will be shortened by activating IP anonymization before it is saved on Google’s servers. The full IP address is only transmitted to a Google server and shortened there in exceptional cases. Unless otherwise stated for the individual technologies, the data processing takes place on the basis of an agreement concluded for the respective technology between jointly responsible persons in accordance with Art. 26 GDPR. You can find more information about data processing by Google in Google’s data protection information [https://policies .google.com=””].
Google Analytics
For the purpose of website analysis, Google Analytics data (IP address, time of visit, device and browser information and information about your use of our website) are automatically collected and stored, from which usage profiles are created using pseudonyms. Cookies may be used. Your IP address will generally not be merged with other Google data. The data processing takes place on the basis of an agreement on order processing by Google.
Google Ads
For advertising purposes in the Google search results and on the websites of third parties, the so-called Google remarketing cookie is set when you visit our website, which is automatically collected and processed by data (IP address, time of visit, device and browser information and information about your use of our website) and by means of a pseudonymous CookieID and based on the pages you have visited, enables interest-based advertising. Any further data processing will only take place if you have activated the “personalized advertising” setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.
Google Ads remarketing
We use Google Ads to advertise this website in Google search results and on third-party websites. For this purpose, the so-called remarketing cookie from Google is set when you visit our website, which automatically enables interest-based advertising by means of a pseudonymous CookieID and based on the pages you have visited. This serves to safeguard our predominantly legitimate interests in the optimal marketing of our website in accordance with Art. 6 Para. 1 p. 1 lit. f GDPR. After the purpose and end of the use of Google Ads Remarketing by us, the data collected in this context will be deleted.
Any further data processing will only take place if you have agreed with Google that your web and app browser history will be linked by Google to your Google account and that information from your Google account will be used to personalize advertisements that you will find on the web see. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form target groups.
Google Ads is an offer from Google Ireland Limited, a company incorporated and operated under Irish law with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de).
As far as information is transmitted to and stored by Google on servers in the USA, the American company Google LLC is certified under the EU-US Privacy Shield.
A current certificate can be viewed here. On the basis of this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.
You can deactivate the remarketing cookie using this link. In addition, you can find out more about the setting of cookies from the Digital Advertising Alliance and make settings for this.
For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent usage behavior when you have reached our website via a Google Ads advertisement. For this purpose, cookies can be used and data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us such as visiting a website or newsletter registration) are recorded, from which pseudonyms are used Usage profiles are created.
Google Tag Manager
The Google Tag Manager is used on this website. Google Tag Manager is a solution from Google Inc. that enables companies to manage website tags via an interface. The Google Tag Manager is a cookie-free domain that does not collect any personal data. The Google Tag Manager triggers other tags, which in turn may collect data. We hereby point this out separately. The Google Tag Manager does not access this data. If the user has made a deactivation at the domain or cookie level, this remains in effect for all tracking tags that are implemented with Google Tag Manager.
2.2. USE OF FACEBOOK SERVICES
Facebook Ads
We use Facebook Ads to advertise this website on Facebook and other platforms. We determine the parameters of the respective advertising campaign; Facebook is responsible for the exact implementation, in particular the decision about the placement of the advertisements with individual users. Unless otherwise specified for the individual technologies, data processing takes place on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR. The joint responsibility is limited to the collection of the data and its transmission to Facebook Ireland. The subsequent data processing by Facebook Ireland is not covered by this.
Based on the statistics on visitor activities on our website created via Facebook Pixel, we operate group-based advertising on Facebook via Facebook Custom Audience by determining the characteristics of the respective target group.
2.3. USE OF MICROSOFT SERVICES
Microsoft Clarity
If you consent to statistical analysis, our website uses the “Clarity” service from Microsoft Corporation. Clarity uses, among other things, cookies that enable an analysis of the use of our website, as well as a so-called tracking code. The information collected is transmitted to Clarity and stored there. According to Microsoft, these can also be used for advertising purposes. See Microsoft Privacy statements . For more information on Clarity see Clarity’s privacy policy .
SOCIAL MEDIA
3.1. SOCIAL PLUGINS FROM FACEBOOK, INSTAGRAM, YOUTUBE, LINKEDIN AND XING
Social buttons are used by social networks on our website. These are only integrated into the page as HTML links, so that when our website is accessed, no connection is established with the servers of the respective provider. If you click on one of the buttons, the website of the respective social network opens in a new window of your browser. There you can press the Like or Share button, for example.
3.2. OUR ONLINE PRESENCE ON FACEBOOK, INSTAGRAM, YOUTUBE, LINKEDIN AND XING
Insofar as you have given your consent in accordance with Art. 6 Para. 1 p. 1 lit. a GDPR to the respective social media operator, when you visit our online presence on the social media mentioned above, your data is automatically collected and stored for market research and advertising purposes, from which usage profiles are created using pseudonyms. These can be used, for example, to place advertisements inside and outside the platforms that presumably correspond to your interests. Cookies are usually used for this purpose. The detailed information on the processing and use of the data by the respective social media operator as well as a contact option and your related rights and setting options to protect your privacy can be found in the data protection information of the providers linked below. If you still need help in this regard, you can contact us.
Facebook [https://www .facebook.com/about/privacy /]is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook Ireland”) The information automatically collected by Facebook Ireland about your use of our online presence on Facebook is usually sent to a Facebook server, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when visiting a Facebook fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here [https://www .facebook.com/legal/terms/information_about_page_insights_data].
Instagram [https://help .instagram.com/519522125107875] is an offer from Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook Ireland”) The information automatically collected by Facebook Ireland about your use of our online presence on Instagram is usually sent to a Facebook server, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing when visiting an Instagram fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here [https://www .facebook.com/legal/terms/information_about_page_insights_data].
YouTube [https://policies .google.com=””] is an offer from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google about your use of our online presence on YouTube is usually transmitted to and stored on a server operated by Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission.
LinkedIn[https://www .linkedin.com/legal/privacy-policy] is an offer from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”). The information automatically collected by LinkedIn about your use of our online presence on Pinterest is usually transmitted to a server of the LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation is based on standard data protection clauses of the European Commission.
Xing[https://privacy .xing.com/de/datenschutzerklaerung] is an offer from New Work SE, Dammtorstraße 30, 20354 Hamburg.
If you got hungry while reading about cookies, here’s one Recipe for guaranteed GDPR-free cookies.
4. DATA COLLECTION AND USE FOR CONTRACT PROCESSING
We collect personal data if you voluntarily provide it to us personally when you contact us (e.g. via our contact form or by email). Mandatory fields and mandatory information such as company name, address, contact details, telephone or email are marked or communicated as such, since in these cases we need the data to process the contract or to process your contact. Without this data, you cannot complete the contact. Which data is collected can be seen from the respective input forms or you will be informed in person or on the phone.
We use the data you provide in accordance with Art. 6 Para. 1 p. 1 lit. b GDPR to process your inquiries. After the request has been fully processed, your data will be restricted for further processing and deleted after the retention periods under tax and commercial law have expired, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is legally permitted and about which we inform you in this declaration. You can request the deletion of your data at any time and send a message to datenschutz@ehlert-gmbh.de.
NEWSLETTER
We use Newsletter2Go as software for sending our newsletters. As part of your registration for our newsletter, you consent to the data you have entered being transmitted to Sendinblue GmbH. Please note the Privacy policy and General terms and conditions of Sendinblue GmbH.
6. CONTACT OPTIONS AND YOUR RIGHTS
As a data subject, you have the following rights:
In accordance with Art. 15 GDPR, you have the right to request information about your personal data processed by us to the extent specified therein;
In accordance with Art. 16 GDPR, you have the right to immediately request the correction of incorrect or incomplete personal data stored by us;
In accordance with Art. 17 GDPR, you have the right to request the deletion of your personal data stored by us, unless further processing
to exercise the right to freedom of expression and information;
to fulfill a legal obligation;
for reasons of public interest or
is necessary for the establishment, exercise or defense of legal claims;
according to Art. 18 GDPR the right to request the restriction of the processing of your personal data, insofar as
you dispute the accuracy of the data;
the processing is unlawful, but you refuse to delete it;
we no longer need the data, but you need them to assert, exercise or defend legal claims or
You have lodged an objection to the processing in accordance with Art. 21 GDPR;
In accordance with Art. 20 GDPR, you have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another person responsible;
according to Art. 77 GDPR the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or our company headquarters.
If you have any questions about the collection, processing or use of your personal data, information, correction, blocking or deletion of data as well as revocation of granted consent or objection to a specific use of data, please contact us directly:
GUSTAV EHLERT GMBH & CO. KG
Schinkenstrasse 9, 33415 Verl
Telephone: 05246 503000
Fax: 0800 50300 40
Email: datenschutz@ehlert-gmbh.de
Managing Directors: Martin Ehlert, Tobias Ortkras, Philipp Ehlert
Commercial register: Gütersloh HRA 2400
pers. liable partner Ehlert Beteiligungsgesellschaft mbH
Gütersloh HRB 1252
Sales tax identification number: DE 126774840
7. RIGHT TO OBJECT
Insofar as we process personal data as explained above in order to safeguard our legitimate interests, which are predominant in the context of a weighing of interests, you can object to this processing with effect for the future. If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above. Insofar as the processing takes place for other purposes, you only have a right of objection if there are reasons that arise from your particular situation.
After exercising your right of objection, we will no longer process your personal data for these purposes unless we can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing requires the assertion, exercise or defense of Serves legal claims.
This does not apply if the processing is carried out for direct marketing purposes. Then we will no longer process your personal data for this purpose.
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